Topic
Tools Used
The challenge was to create an exhibition that explores the fascinating tension between raw, natural materials and human-made objects. I wanted to question where nature ends and human intervention begins.
The missing 'n' in "Raw Essece" presents the incomplete state of transformation, the moment between raw material and finished creation. This exhibition invites viewers to witness that liminal space where natural elements meet human craftsmanship.
Visual Research & Inspiration
Organic textures and geological formations
Industrial materials and manufacturing processes
The contrast between smooth and rough surfaces
Form over color + monochromatic palettes
Environmental Integration
The exhibition itself becomes part of the narrative. Rough concrete surfaces with moments of contrast throughout the visitor journey.
Logo & Typography
The wordmark itself embodies the exhibition's core concept. The typography shifts between organic, clean, and geometric shapes.
This project challenged me to create an exhibition identity where the visual system and physical environment work together to communicate the concept, allowing visitors to interact with a direct material experience. The biggest breakthrough was intentionally making the "unfinished" aesthetic yet complete.