Raw Essece
Exhibition identity design about “juxtaposition of natrual and human-made objects”
Spring 2025
2 min read
Designed with
Figma
Adobe
GPT Image
OVERVIEW
Raw Essece?
What is it?
The challenge was to create an exhibition that explores the fascinating tension between raw, natural materials and human-made objects. I wanted to question where nature ends and human intervention begins.
The missing 'n' in "Raw Essece" presents the incomplete state of transformation, the moment between raw material and finished creation. This exhibition invites viewers to witness that liminal space where natural elements meet human craftsmanship.
VISUAL RESEARCH
Organic Texture & Geological Formation
Industrial Materials & Manufacturing process
Contrast between smooth & rough surfaces
ENVIORNMENTAL INTEGRATION
The exhibition itself becomes part of the narrative.
CONCEPT
The wordmark itself embodies the exhibition's core concept.
SYSTEM APPLICATION
The wordmark itself embodies the exhibition's core concept.
TAKEAWAY
This project challenged me to create an exhibition identity where the visual system and physical environment work together to communicate the concept, allowing visitors to interact with a direct material experience. The biggest breakthrough was intentionally making the "unfinished" aesthetic yet complete.