Remember recruitment service development
Remember recruitment service development
Remember recruitment service development
Remember is the biggest AI-enabled HR tech platform in South Korea. Founded in 2013 as a business card management app, Remember has rapidly grown into a leading AI-powered HR tech platform serving the majority of South Korea’s professional workforce.
Remember is the biggest AI-enabled HR tech platform in South Korea. Founded in 2013 as a business card management app, Remember has rapidly grown into a leading AI-powered HR tech platform serving the majority of South Korea’s professional workforce.
Fall 2023
590 words
3 min read
Disciplines
UI/UX Design
User Research
Graphic Design
Tool
Figma
APP
APP
APP
CHALLENGE
CHALLENGE
Remember is for 'high-net-worth' professionals
Remember is for 'high-net-worth' professionals
Psychological barrier
Psychological barrier
Psychological barrier
'high-net-worth' brand intimidates median income users. making them to not use the service.
'high-net-worth' brand intimidates median income users. making them to not use the service.
Low platform engagement
Low platform engagement
Low platform engagement
Users are logging into the app and not staying.
Users are logging into the app and not staying.
Solution?
Solution?
Solution?
New color palette and identity
New color palette and identity
From darker color palette to a much approachable color palette, it opens to more broad user base.
From darker color palette to a much approachable color palette, it opens to more broad user base.
From darker color palette to a much approachable color palette, it opens to more broad user base.
Community
Community
Community
Community
Users are more interested in how other people are doing compared to themselves, rather than normal articles.
Users are more interested in how other people are doing compared to themselves, rather than normal articles.
Users are more interested in how other people are doing compared to themselves, rather than normal articles.
SOLUTION
Community
Community
Community
With community, most of the users were coming back to check how people were reacting to the job market, which helped Remember target their job listings more efficiently.
With community, most of the users were coming back to check how people were reacting to the job market, which helped Remember target their job listings more efficiently.
With community, most of the users were coming back to check how people were reacting to the job market, which helped Remember target their job listings more efficiently.
CONFERENCE
CONFERENCE
CONFERENCE
CHALLENGE
HR conference website doesn't convert well
HR conference website doesn't convert well
Unclear naming
Unclear naming
The conference is held every year. However the attendees do not know what the 'remember' conference is.
The conference is held every year. However the attendees do not know what the 'remember' conference is.
Low platform engagement
Users are logging into the app and not staying.
Solution?
Solution?
Solution?
Clear naming
Clear naming
Set a clear name that can be re-used every year, developing a identity of the conference.
Set a clear name that can be re-used every year, developing a identity of the conference.
Set a clear name that can be re-used every year, developing a identity of the conference.
'Who' is coming
'Who' is coming
'Who' is coming
'Who' is coming
Advertise 'who' is coming rather than 'what' the event is about. Letting people connect with the 'speakers'.
Advertise 'who' is coming rather than 'what' the event is about. Letting people connect with the 'speakers'.
Advertise 'who' is coming rather than 'what' the event is about. Letting people connect with the 'speakers'.
DESIGN
Conference website re-design
Conference website re-design
Conference website re-design
BRAND IDENTITY
Brand identity design
Brand identity design
Brand identity design
