Chobani WONDERS
Rebrand of Chobani Wonders. Soft, hand-drawn illustrations that visualize the anticipation and delight taste discovery.
Spring 2025
223 words
2 min read
Disciplines
UI/UX
Brand Identity
Motion Design
Packaging Design
Signage
Tool
Figma
Adobe Indesign
Adobe Illustrator
Adobe Photoshop
Midjourney
OVERVIEW
What is it?
Imagine when you were a child, trying out a new ice cream flavor for the first time. Remember that split second of curiosity, the careful first taste, and then that amazing expression of pure delight? 'What about there is a brand that could capture that authentic moment of wonder?"
This project became the exploration of how design can acknowledge and enhance the emotional side of food, turning everyday moments into something worth savoring.
DESIGN SOLUTION
LOGO & TYPOGRAPHY
WONDERS. EXPERIENCE
Together, these elements create a brand ecosystem that transforms routine yogurt into moments of anticipation and delight. Whether someone encounters WONDERS through packaging, events, or brand extensions, they experience the same gentle invitation to slow down and savor something special.
TAKEAWAY
Working on WONDERS taught me that the most powerful branding doesn't shout for attention but invites people in with warmth and genuine care for their experience. This project proved to me that when you design with empathy and authenticity, focusing on real human emotions rather than just aesthetics, you create something that resonates on a much deeper level.